OUR WORK
We craft experiences that move people, inspire action, and redefine brand connections.
absa chat wallet
An experiential campaign that reconnected communities through accessible, tech-driven financial solutions.
Multichoice Namola
Activations & Events
The Challenge
Namola needed to boost awareness and app downloads in high-footfall areas through fast, impactful messaging. The goal: cut through the noise, spark curiosity, and convert everyday passersby into engaged users - all within a tight timeframe and limited traditional media.
The Solution
We executed a two-phase guerrilla campaign using a bold “Don’t Panic” message to generate intrigue and drive conversions. Phase 1 focused on awareness through 3,968 stickers, 300 coasters, and high-visibility pole signage in key Gauteng hubs. Phase 2 shifted to conversion, distributing 2,185 leaflets across intersections in Midrand, Sandton, and Johannesburg CBD to encourage downloads and deepen understanding.
The Outcome
Over 6,000 direct consumer engagements through unconventional touchpoints
Successful penetration in high-traffic zones like Bryanston, Soweto, and Pretoria
Stickers outperformed other formats, proving high recall and low-barrier uptake
Taxi ranks and pedestrian zones delivered the most meaningful brand ambassador interactions
CAPITEC Global one
An experiential campaign that empowered township communities through direct, high-impact financial engagement.
KELLOGG'S BUILD YOUR OWN BOWL
Research & Development
The Challenge
Assess consumer appetite for a customisable, ready-to-eat noodle meal using fresh ingredients, while testing price sensitivity and flavour preferences in real-world environments.
The Solution
Designed and produced a fully branded custom stand to host a two-day mall activation in each city. Day 1 focused on free sampling where customers built their own bowls with proteins, veggies, and sauces; Day 2 simulated
live purchases across multiple price points to test intent-to-buy. A digital order portal was used to capture data and feedback.
The Outcome
Engaged 6,500+ consumers, gathered valuable behavioural and preference data, and delivered actionable recommendations on product formulation, pricing, packaging, and marketing strategies for future rollout.
We harness what moves people to create transformative experiences that deliver measurable value.
To businesses, to communities, and to the moments that matter most.
Igniting Experiences Across Africa
From city streets to rural communities, we bring brands to life wherever people gather.
