ABSA
Chat Wallet
Re-penetration strategy across national taxi ranks and malls nationwide
ABOUT THE PROJECT
Driving digital banking adoption in everyday spaces
Over 15,000 consumers engaged through dynamic, high-energy activations across taxi ranks and strip malls nationwide - designed to re-ignite interest in Absa’s Chat Wallet, drive sign-ups, and embed digital banking into daily life.
THE CHALLENGE
Re-penetrate the market and boost adoption of Absa’s Chat Wallet by increasing awareness, driving new sign-ups, and fostering trust in high-traffic, community-focused spaces across South Africa.
OUR IMPACT
Activations Executed
0
qualified leads generated
0
accounts converted
0
THE OUTCOME
Execution
Executed 80 activations flawlessly across taxi ranks and strip malls in all 10 regions nationwide. Our teams handled end-to-end logistics, staffing, gamification setups, and community engagement, ensuring seamless on-the-ground execution. Interactive gamified experiences served as a powerful hook to incentivize sign-ups and educate communities on the ease and benefits of Chat Wallet.
Regions: 10 regions nationwide
Duration: April – July
Teams: National deployment teams
Results
A total of 7,994 sign-ups were achieved, supported by 5,941 qualified leads generated and over 15,432 consumers engaged nationwide, all delivered through 80 out of 80 successful activations.
This meant:
- Reignited consumer excitement for digital banking solutions
- Increased conversion rates, with a 49% sign-up success rate
- Strengthened brand trust and community connections
- 100% client satisfaction
Igniting Experiences Across Africa
From city streets to rural communities, we bring brands to life wherever people gather.
