capitec
Global One Account
Emerging Markets Proof of Concept (POC) in Soweto
ABOUT THE PROJECT
Empowering emerging markets in Soweto
Over 1,300 potential customers engaged in just 3 days through high-energy mall activations designed to strengthen Capitec’s presence in Soweto’s vibrant informal economy — driving real ROI, real revenue, and real results.
THE CHALLENGE
Expand Capitec’s Emerging Markets Proof of Concept (POC) by building awareness, driving account activations, and capturing qualified business leads within Soweto’s high-traffic township malls.
OUR IMPACT
Malls activated
0
qualified leads generated
0
accounts converted
0
THE OUTCOME
Execution
Executed fast-paced, high-impact activations across key township malls in Soweto, managing full logistics, staffing, and branded setups. Our trained teams facilitated account upgrades, business lead generation, speed point adoption, and valuable community feedback — all within a high-energy, hyper-local context.
Regions: Soweto
Duration: 3 Days
Teams: 9 Activations Teams
Results
In just three days, Maverick Experiential facilitated 450 account status changes, generated 288 qualified business leads, onboarded 30 speed points, and engaged over 1,300 potential customers — driving immediate, measurable impact for Capitec in Soweto’s informal market.
This meant:
- Stronger brand credibility in informal markets
- Measurable ROI and revenue uplift within days
- Deeper connections with emerging entrepreneurs and everyday consumers
Igniting Experiences Across Africa
From city streets to rural communities, we bring brands to life wherever people gather.
