absa
Summer 2024
Timeline: December 2024 | National Campaign across Malls & Taxi ranks
ABOUT THE PROJECT
Bringing festive energy to everyday spaces
Over 15,000 consumers nationwide were activated through bold, high-impact mall and taxi rank experiences for Absa’s 2024 Summer campaign - turning everyday spaces into vibrant touchpoints for sign-ups, app usage, and unforgettable festive engagement.
THE CHALLENGE
Amplify Absa’s visibility and relevance during the festive season by driving card swipes, app usage, and customer interaction in high-traffic, everyday spaces.
OUR IMPACT
regions reached
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MEMBERS DEPLOYED
0
consumer engagements
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THE OUTCOME
Execution
Rolled out vibrant activations across malls and taxi ranks nationwide, featuring a fully custom-built electrical Spin & Win game as the central attraction. Designed and produced all elements in-house and deployed trained brand teams to assist with customer education, app sign-ups, and entry facilitation.
Regions: 9 Provinces (10 Regions – GP N|GP S)
Teams: 10 Teams | 5 Squad
Responsibilities: Set Up and Strike | Awareness and Education | Sign Ups
Results
Over 15,000 consumers engaged across the country. 10
brand-new Omoda vehicles were awarded to lucky winners.
This meant:
- Deeper consumer connections through strong participation
- Increased transaction volumes
- A memorable festive brand association for Absa
Igniting Experiences Across Africa
From city streets to rural communities, we bring brands to life wherever people gather.
