RESEARCH & DEVELOPMENT
Targeted consumer insights and in-market testing designed to validate concepts, refine products, and uncover strategic opportunities for stronger, market-ready brand solutions.
Consumer focus groups (pre and post-launch)
Product testing and taste trials
Packaging and design feedback
Pricing sensitivity studies
Usage & attitude studies
Sensory testing (taste, texture, aroma)
Concept and comms testing
Comparative testing against competitor products
Rapid on-the-ground feedback loops across regions
Reporting with clear consumer insights and strategic recommendations
Sound Good?
BA's nationwide
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Ideas Brought to Life
kellogg's build your own bowl
We brought Kellogg’s Build Your Own Bowl concept to life with interactive mall activations, live purchase simulations, and real-time feedback that shaped product strategy and sparked consumer excitement.
be beautiful hair
We shaped Be Beautiful Hair’s pre-launch success through focused consumer testing and actionable insights that refined product performance, strengthened brand messaging, and set the foundation for confident market entry.
addmie pre-launch validation
We empowered AddMe’s pre-launch strategy with targeted focus groups, sensory testing, and real-world insights that refined product-market fit and set the stage for a successful debut.
We’re driven by understanding what moves people, and turning that insight into real value for our clients and their consumers - in business, in culture, and within their organisations
